Marketing the moon the selling of the apollo lunar program is a comprehensive look at the successes and the challenges of launching a massive marketing program marketing and communication managers will find countless insights into the pitfalls as well as the rewards of creating and nurturing their own initiatives journal of product brand management review president kennedy hoped . The apollo lunar program has been claimed to have been the greatest marketing project ever although the beginnings for it seem to be already in the 1950s when certain magazines were trying to popularize the idea of space exploration this book tells the story of the apollo missions from the marketing point of view that isnt included in most other books about apollo. In marketing the moon david meerman scott and richard jurek tell the story of one of the most successful marketing and public relations campaigns in history the selling of the apollo program primed by science fiction magazine articles and appearances by wernher von braun on the tomorrowland segments of the disneyland prime time television show americans were a receptive audience . Marketing the moon the selling of the apollo lunar program item preview remove circle share or embed this item in marketing the moon david meerman scott and richard jurek tell the story of one of the most successful marketing and public relations campaigns in history the selling of the apollo program includes bibliographical references pages 126 129 a modern day columbia fiction