Badass making users awesome sierra kathy isbn 9781491919019 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. I really enjoyed baddass making users awesome kathy sierra here has brought together best practices from a range of disciplines design expertise development word of mouth marketing human motivation pedagogy etc and created a grand synthesis that shows how to create the kind of badass users that make your product shine instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content kathy focuses on making the user . Klappentext zu badass making users awesome imagine someone was forcing you to create a new bestselling product or service or else they say and you believe them you have no marketing budget and this product or service must have sustainable success where do you startthis book shows you what makes one product sell and another one fail even when theyre equally priced and equally promoted its not about how users feel about your product or brand its about how they feel . In badass making users awesome kathy sierra one of our brightest business minds offers up a surprising insight into what makes certain offerings shine in a competitive marketplace believe it or not many people dont care how awesome your product is instead they care about how awesome they are when they use your product if you can tap into that motivation youve got gold this books shows you how
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